Choose a particular strategy and evaluate it in light of the future Essay

Choose a particular strategy and evaluate it in light of the future aims of Biocote Ltd - Essay Example Market penetration strategies are most effective when a company seeks to expand its product market. The Biocote’s Ltd current market has its limitation and venturing into other markets will benefit the company immensely. This paper will discuss in detail how Biocote Ltd can implement market penetration strategies and evaluate the strategy. Biocote Ltd can rely on price penetration as one of the most effective approaches used by other businesses that pursuing market penetration. Price penetration requires the company to lower the prices of its products, a factor that is likely to attract new customers in the new market. Adopting a cost production approach will allow Biocote Ltd to lower its prices and have a competitive advantage over its competitors. In other cases, modifying the product may justify the price reduction to increase sales later. Lowering prices has often proved to be an effective strategy for companies that need to penetrate into new markets. The executive and marketing team of Biocote Ltd should give this aspect a proper consideration. A second effective approach to implementing a market penetration strategy is through increased promotions. Notably, promotions have the capacity to create brand awareness and motivate customers in a new market to try out the products. Increased brand recognition and awareness translate into increased sales. Therefore, promotions can help Biocote Ltd to establish a strong customer base in the new market. The company should introduce promotions such as trade discounts and other offers when it moves into a new market. However, there is a salient need for Biocote Ltd to be more aware of the dynamics defining the new markets, as well as the customer preferences and dynamics. Such knowledge will help the company design the most effective promotion. Biocote Ltd can register increased sales in both the healthcare

Based on the source, write a frictional story about 4 page long on the Essay - 1

Based on the source, write a frictional story about 4 page long on the Song Dynasty - Essay Example â€Å"Don’t be loud while saying that,† she replied in a whisper. I could understand the seriousness depicted through the sound wrinkles in her face shown by the bright moonlight. The mother had just a single caution if not a problem, she felt I should be protected from any possible persecution as the emperor spies had their ears laid on the ground so as to gather any spark of information. On the previous day, I heard my father narrating the declarations of King Liu Bei concerning the forthcoming war against Cao Cao to my mother at dusk. The king together with his friend from a neighboring kingdom, Sun Quan had vowed to fight and defend their kingdoms in earnest against any possible conquer by Cao Cao. The father concluded his story outlining that it was actually a time of war, and they (men) should be ready with their weapons and it was never a time for women. The women had their functions stated clearly as being responsible for motivating their men besides offering food and any probable support. I have a clear memory still of the last words I shared with my father before going to war. It appeared the war could be serious since it involved three kingdoms, but one army appeared to be well endowed with soldiers. â€Å"In case the war erupts, I think the battle field would be by the Yangtze River,† I told my father. â€Å"No, the destination of the war is not clear yet my son,† he replied. Soon, I could see him in his war gear characterized by a sword on the waist together with a stone and bronze armor. At this juncture, I expected to hear of survival after the war or the worst as had been experienced by unfortunate sons of women in the previous wars. I thought it was not yet the time for me to lose my father conversely, the feeling of my father losing his father in the previous wars overcame my conscience. I could believe slightly that it was the fate of my grandfather’s lineage that they

The Study of Elementary and Special Education Teaching Essay

The Study of Elementary and Special Education Teaching - Essay Example hat Charles should not be denied admission into the new school and he should be accorded the necessary education services, which will ensure that he has the ability and power to attain the desired success level. Another regulation, which Charles parents need to adopt in making their accusations, is the part 2 (11), which talks of language or speech impairment that is based on communication disorder. This is relevant to Charles articulation and stuttering problem, which makes him to communicate very fast and not pause while typing. Therefore, the parents have to use this regulation to argue for provision of education services, which will enable Charles to overcome the communication disorder he is suffering from. Charles parents have to argue that Charles is not an anti-social person and nor does he cause harm to other peers. This is because he has the ability of interacting with the other peers effectively. The only challenge he has is that of communicating effectively. As such, the s chool environment has to accept his nature. The parents have also to argue that they have lived with Charles for long and they have not seen any negative effect or impact he has on the other children. In fact, Charles has responded positively in previous school where he been taught to communicate and type slowly with pauses. This is what the new school has to embrace in order to ensure that this child realizes the goals and dreams of education. Moreover, during the previous sessions where Charles has been taught, he has not depicted any form of challenge in terms of taking instructions. Therefore, the new school has to ensure that it provides instructions to Charles in an effective manner. Actually, Charles does not need to be isolated from the other children since he likes the company of... This paper makes an analyzes a boy Charles's and his parents' behaviour. They have to argue that Charles is not an anti-social person and nor does he cause harm to other peers. This is because he has the ability of interacting with the other peers effectively. The only challenge he has is that of communicating effectively. According to the paper the philosophy is aligned to Constructivism Theory as postulated by Jerome Bruner. In this theory, the learner selects information and transforms such information, constructs hypotheses, and engages in decision making process. As such, this theory is based on the need for knowledge construction based on beliefs, previous knowledge and personal experiences. Therefore, as an educator I focus on encouraging students to discover principles and knowledge on themselves. This includes proving an opportunity for students to interact among themselves and the teacher. The curriculum is developed in a spiral manner such that students are able to develop based on what they have already learned in class.One can modifies teaching strategies to encourage students to engage in information, analyzes, interpretation and prediction during the learning process. The paper makes a conclusion the author's philosophy is based on Progressivism education philosophy, which is based on the curriculum development and design. The curriculum will focus of enhancing progress and development in society and individual level capabilities. The main emphasis will be in creation of interpersonal relationships, developmental thinking skills, and improvement in learning process. As such, students will have an opportunity of creating and expressing individual ideas and appreciate differences, which may occur among them. My task would be to push students towards achieving their goals and stimulate curiosity in scientific inquiry and problem solving ideas.

Based on the source, write a frictional story about 4 page long on the Essay - 1

Based on the source, write a frictional story about 4 page long on the Song Dynasty - Essay Example â€Å"Don’t be loud while saying that,† she replied in a whisper. I could understand the seriousness depicted through the sound wrinkles in her face shown by the bright moonlight. The mother had just a single caution if not a problem, she felt I should be protected from any possible persecution as the emperor spies had their ears laid on the ground so as to gather any spark of information. On the previous day, I heard my father narrating the declarations of King Liu Bei concerning the forthcoming war against Cao Cao to my mother at dusk. The king together with his friend from a neighboring kingdom, Sun Quan had vowed to fight and defend their kingdoms in earnest against any possible conquer by Cao Cao. The father concluded his story outlining that it was actually a time of war, and they (men) should be ready with their weapons and it was never a time for women. The women had their functions stated clearly as being responsible for motivating their men besides offering food and any probable support. I have a clear memory still of the last words I shared with my father before going to war. It appeared the war could be serious since it involved three kingdoms, but one army appeared to be well endowed with soldiers. â€Å"In case the war erupts, I think the battle field would be by the Yangtze River,† I told my father. â€Å"No, the destination of the war is not clear yet my son,† he replied. Soon, I could see him in his war gear characterized by a sword on the waist together with a stone and bronze armor. At this juncture, I expected to hear of survival after the war or the worst as had been experienced by unfortunate sons of women in the previous wars. I thought it was not yet the time for me to lose my father conversely, the feeling of my father losing his father in the previous wars overcame my conscience. I could believe slightly that it was the fate of my grandfather’s lineage that they

Libraries, Documentation and Cross Referencing Essay Example for Free

Libraries, Documentation and Cross Referencing Essay One of the requirements for the final report in this course is to find and use information in external sources—either published, unpublished, or both. Of course, you might feel that your project needs no external information—that you already know it all. However, you should be able to identify information that you dont know and that needs to be in the report. For example, imagine you were writing backup procedures for running some sort of high-tech equipment at your workplace. Sure, you may be able to operate the thing in your sleep, but you may not know much about the technical processes or scientific principles behind it. And of course, it could be argued that such discussion is not needed in backup procedures. Background of that sort, however, might indeed be useful. Instructions often benefit by having this kind of background information—it can give readers a fuller sense of why they are doing what they are doing and a way of knowing what to do in case things go wrong. And of course, its important to have some experience using the library and other information sources in a more professional, business-like manner. In freshman writing classes, for example, writers are not challenged to push the librarys resources for all its worth—which is normally what typically happens in a technical writing project. Descriptors and Keywords. Another big issue when you begin your library search is finding those words and phrases that enable you to find the books, articles, reports, and encyclopedias that have all that information you need. Sometimes its not so easy! A keyword (also called a descriptor) is a word or phrase under which related information sources are listed. Imagine youre writing a report on the latest theories about the greenhouse effect: youd check book catalogs and periodical indexes for greenhouse effect, hoping to find lists of books or articles under that keyword. But that might not be the right one; things might be listed under the keyword global warming instead. So how do you find the right keywords? Here are some suggestions: Try to find any book or article on your topic—anything! Then explore it for the vocabulary it uses. In particular, check its listings for titles of other books and articles. Youre likely to find words and phrases that are the common keywords. Where to stop. If you faithfully go through the following suggestions, youre likely to have a long list of books, article, reports, and other sources—more than you could ever read in one semester. What to do? First of all, dont back away from at least knowing whats out there on your topic. Once you start looking at your list, youll see many things that seem to duplicate each other. If, for example, you have five or six books with roughly the same title, just pick the one that is the most recent and that seems the most complete and thorough. Many other sources will branch out into subtopics you have no interest in. And of course many of the items wont even be available in any nearby library or bookstore. Finding Information Sources Once youve convinced yourself that you need to go after some external information sources (if you havent, get in touch with your instructor) and have found some pretty reliable keywords to use, its time to start the search. Where to start though? The logical starting point is whichever information source you think is likely to have the best stuff. For hot, late-breaking topics, articles and proceedings (talks given at conferences that are published) may be the best bet. For stable topics that have been around awhile, books and encyclopedias may be better. However, if youre not sure, you may want to systematically check a number of the common types of information sources. Internet Resources Its increasingly possible to do much if not all your information gathering on the Internet and particularly through the World Wide Web. Books One good starting place for your information search is books. If you do all these searches, youre likely to end up with a monster list of books. No, you dont have to read every one of them. In fact, you may not be able to lay your hands on most of them. Check the list and try to find a book that seems the most recent and the most definitive. (Check tables of contents and indexes to see which are the most thorough, complete, and authoritative.) And, no, you dont have to read all of it either—just the parts that relate directly to your topic. As soon as you can, try to get your hands on as many of these books as you can. Check their bibliographies (list of books, articles, and other information sources consulted) at the end of the book, at the ends of chapters, and in footnotes. These will be good leads to other books that your other searches may not have found. Also, while youre in the stacks, check the books nearby the ones you have on your list; you may see other ones that could prove useful. Magazine and Journal Articles. While books give you fairly stable information and often at a higher level of generality, magazines, journals, and newspapers often give you much more specific, up-to-date information. There are two ways to approach finding journal articles: through general indexes and through specialized indexes. Here are some strategies for finding articles: Check several general indexes for your topic. These indexes cover a broad range of magazines and journals—they are more popular and are for general audiences and therefore cant be relied on specialized, technical material. Still, they are a great place to start, and if you are not being very technically ambitious with your report, they may supply you with all you need. At ACC, the general indexes include Readers Guide to Periodical Literature. Try finding your topic in the most recent volume of each of these (unless you have a topic that was hot several years ago, in which case youd want to check the index volumes for those years). Try to find a good specialized index for the field that is related to your topic. As with books, you wont be able to read all of the articles you find, nor will you even be able to get access to them (or at least right away). Try finding and reading the abstracts of the article on your list; this is a good way to get a brief picture of what the article contains and whether it will be useful to you. Just try to find the articles that relate directly to your topic, and read them selectively when you get them. Encyclopedias Another good source of introductory information is encyclopedias. You can use these either to get yourself up to speed to read and understand the more technical information you come across, or you can use the encyclopedia information itself in your report (in which youll need to document it, as discussed later in this appendix). Check for your topic in a general encyclopedia, using all the various keywords related to that topic you can think of. As with periodical indexes, encyclopedias are available in general and specialized varieties. Youre familiar with the general encyclopedias such as World Book Encyclopedia and the Britannica. And of course a number of encyclopedias are now available online in CD-ROM format (however, the content of most of these seems rather slight compared to the printed versions). These are great for starters, and in some cases they may provide all the information you need in your report. Also, check any bibliography—lists of related books, articles, and reports—that may be listed at the end of individual articles. Also try to find an appropriate specialized or technical encyclopedia in which to search for your topic. You may need more technical detail, or your topic may be a tough one not covered very well in general information sources-in which case you may want to consult specialized encyclopedias. Even in this group, there are general ones that cover a broad range of scientific and technical fields. Reference books—handbooks, guides, atlases, dictionaries, yearbooks. Another source of information reports is all those reference books out there. Every field has its handbooks (repositories of relatively stable, basic information in the field), guides (information on literature in the field, associations, legalities, and so on), atlases (more than just maps, great repositories of statistical data), dictionaries and encyclopedias, and finally yearbooks (articles, data, and summaries of the years activity in a given field). You look for them in the catalogs: when you look up your topic, youll find entries for these sorts of reference books as well as for the books mentioned earlier in this appendix. DOCUMENTATION When you write a technical report, you can and should borrow information like crazy—to make it legal, all you have to do is document it. If your report makes you sound like a rocket scientist but theres not a single source citation in it and you havent even taken college physics yet, people are going to start wondering. However, if you take that same report and load it up properly with source citations (those little indicators that show that you are borrowing information and from whom), everybody is all the more impressed—plus theyre not secretly thinking youre a shady character. A documented report (one that has source indicators in it) says to readers that youve done your homework, that youre up on this field, that you approach these things professionally—that you are no slouch. Number System of Documentation In the number system, you list your information sources alphabetically, number them, and put the list at the back of your report. Then in the body of your report, whenever you borrow information from one of those sources, you put the source number and, optionally, the page number in brackets at that point in the text where the borrowed information occurs. What to Document This question always comes up: how do I decide when to document information—when, for example, I forgot where I learned it from, or when it really seems like common knowledge? There is no neat, clean answer. You may have heard it said that anything in an encyclopedia or in an introductory textbook is common knowledge and need not be documented. However, if you grabbed it from a source like that just recently—it really isnt common knowledge for you, at least not yet. Document it! If you just flat cant remember how you came by the information, then it has safely become common knowledge for you. One other question that is often asked: do I document information I find in product brochures or that I get in conversations with knowledgeable people? Yes, most certainly. You document any information, regardless whether it is in print, in electronic bits, magnetic spots, or in thin air. How to Place the Source Indicators Its a bit tricky deciding exactly where to place the source indicators—at the beginning of the passage containing the borrowed information, at the end? If it makes sense to attribute the source (cite the name of the author or the title of the information), you can put the attribution at the beginning and the bracketed source indicator at the end (as is shown in in the following). Number documentation system: the code numbers in the text of the report are keyed to the references page. For example, [6:5] in the middle of the page from the body of the report indicates that the information came from source 6 (in References), page 5. Notice the attribution of the quotation marks the beginning of the borrowed information and the bracketed source indicator marks the end. Setting Up the Sources List A bit more challenging is setting up the list of information sources—that numbered, alphabetized list you put at the end of the document. The best thing to do is use examples. The following illustrations show you how to handle books, government reports, article from magazines and journals, encyclopedia articles, and personal interviews. Internet and Web information sources Books For books, put the name of the author (first name last) first, followed by a period, followed by the title of the book (in italics if you have; otherwise, underline), followed by a period, followed by the city of the publisher, followed by a colon, followed by the publishers name (but delete all those tacky Inc., Co., and Ltd. things), followed by the year of publication, ending with a period. In this style, you dont indicate pages. Example: book entry Magazine and journal articles Start with the authors name first (last name first), followed by a period, then the title of the article in quotation marks and ending with a period, followed by the name of the magazine or journal (in italics if you have it; otherwise, underline), followed by a period, followed by the date of issue of the magazine the article occurs in, followed by the beginning and ending page. If the article spread out across the magazine, you can write 33+. or 33(5). The latter style seems to be taking hold; in it, you estimate how many pages the article would be if it were continuous. If there is no author, start with the article or book title. If there are two authors, add and and the second authors name, first name first. If there are too many authors, use the first one (last name first), followed by et al., which means and others. [pic] Example: magazine entry Encyclopedia articles Encyclopedia articles are easy! Start with the title of the article in quotation marks ending with a period, followed by the name of the encyclopedia (in italics if you have it; otherwise, underline), followed by the period, then the year of the edition of the encyclopedia. [pic] Example: encyclopedia entry Reports. With reports, youre likely to dealing with government reports or local informally produced reports. With most reports, you may not have an individual author name; in such cases, you use the group name as the author. For government reports, the publisher is often the Government Printing Office; and the city of publication, Washington, D.C. Also, for government documents, you should include the document number, as is shown in the following example. [pic] Example: entry for a report Personal interviews, correspondence, and other nonprint sources. With these sources, you treat the interviewee or letter writer as the author, follow that name with the persons title, followed by a period, then the company name, followed by a period, then the city and state, followed by a period, then what the information was (Personal interview or Personal correspondence) followed by a period, ending with the date. [pic] Example: entry for unpublished information Product brochures. For these kinds of information sources, treat the company name as the author, followed by a period, use something identifying like the product name (including the specific model number), followed by anything that seems like the title of the brochure, followed by a period, ending with a date if you can find one (otherwise, put N.d.). [pic] Example: entry for a product brochure CROSS REFERENCING Technical reports and instructions often require cross-references—those pointers to other place in the same document or to other information sources where related information can be found. Cross-references can help readers in a number of different ways. It can point them toward more basic information if, for example, they have entered into a report over their heads. It can point them to more advanced information if, for example, they already know the stuff youre trying to tell them. Also, it can point them to related information. Related information is the hardest area to explain because ultimately everything is related to everything else—there could be no end to the cross-references. Of course, the preceding discussion assumed cross-references within the same document. If there is just too much background to cover in your report, you can cross-reference some external book or article that does provide that background. That way, you are off the hook for having to explain all that stuff! Cross-reference consists of several elements: Name of the source being referenced This can either be the title or a general subject reference. If it is a chapter title or a heading, put it in quotation marks; if it is the name of a book, magazine, report, or reference work, put it in italics or underline. (Individual article titles also go in quotation marks.) Page number Required if it is in the same document; optional if it is to another document. Subject matter of the cross-reference Often, you need to state whats in the cross-referenced material and indicate why the reader should go to the trouble of checking it out. This may necessitate indicating the subject matter of the cross-referenced material or stating explicitly how it is related to the current discussion. These guidelines are shown in the illustration. Notice in that illustration how different the rules are when the cross-reference is internal (that is, to some other part of the same document) compared to when it is external (when it is to information outside of the current document). Examples of cross-references Internal cross-references are cross-references to other areas within your same document; external ones are those to books and documents external to your document.

Promotional Mix Of Tata Docomo

Promotional Mix Of Tata Docomo Tata DOCOMO is Tata Teleservices Limiteds (TTSL) telecom service on the GSM platform-arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at DOCOMO have defined industry benchmarks like 3G technology, as also products and services like the i-modeTM, mobile payment and a plethora of lifestyle-enhancing applications. Today, while most of the rest of the industry is only beginning to talk of LTE technology and its possible applications, DOCOMO has already started conducting LTE trials in physical geographies, not just inside laboratories! . Despite being a late entrant, Tata Indicom, TTSLs CDMA brand, has already established its presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. Today, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37 million customers in more than 320,000 towns and villages across the country offering a wide range of telephony services including Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire-line Services. Promotional Mix Strategies Adopted by TATA DOCOMO ltd. As a telecom service provider company DOCOMO core product is its SIM card and services. It adopts many sales promotional mix tools to capture the market. The main tools which, company has adopted to promote sales are: Advertising Sales promotion and CSR Events and experiences Public relations and publicity Direct marketing ADVERTISING As a medium of exchange TATA DOCOMO has adopted many campaigns to hit the market. The campaign, which will run through the festive season, aims to stand out with two key selling points: one, its tagline Do the New; and two, its differentiated tariff plans. Do the new is a concept that prompts every citizen to do something new, even if its a small thing. It appointed Pooja Chopra (Femina Miss India World 2009) and Krushnaa Patil (the youngest girl to conquer Mount Everest) as brand ambassadors. For Tata DoCoMo, doing the new has also meant charging the user per second, and not per minute. The basic tariff is one paisa per second for both local and STD calls, a deviation from the industry practice of a 60-second billing. The company claims that this plan, termed as pay as you use, is gaining popularity in the market. If life changes in seconds why to pay for minutesà ¢Ã¢â€š ¬Ã‚ ¦. : It not only focuses on television advertising but, also in print media. Often, its advertisement can be seen in any reputed news papers. For advertisement it has done many campaigns, some of those are: DO THE NEW DOCOMOS SONG Its time for you to DO the New every time you make a call with Tata DOCOMO My Song The track has four layers, making it easier for the brand to use any part, as the communication demands. The first part is the repeated do do do bit; the second is the repeated do-do, mo-mo bit; the third part is when Docomo is recited in a cuckoo clock manner; and finally the high-pitched voice taking the tune to a higher note. . The logo of Docomo dance, walk , sit, stand and does all super cute actions to form different patterns which is very much impressive.. Tata Docomos 3G PLAN Its tag line is Why walk with the old when you can fly with the new Small Screen Plans Enjoy Flexible Plans and More with Tata DOCOMO Small Screen 3G Plans. MRP (Rs.) Local + National + Roaming (Mins) Data Validity (Days) 350 500 150 MB 30 500 750 250 MB 30 750 1250 500 MB 30 1000 2000 1 GB 30 2000 5000 2 GB 30 Bonus Offer on Small Screen Plans : Additional 100 MB data with every recharge till Special Tariff Vouchers If you want to try out first and experience 3G or if you want to Top Up additionally to the Combo Plans. MRP (Rs.) Data Validity (Days) 90 100 MB 10 201 200 MB 30 501 650 MB 30 SALES PROMOTION Special tariff voucher: DOCOMO offers many special tariff voucher such as: night plan,, 1paisa plan, lifetime plan,GPRS,1p/6sec plan,etc to promote sales Discounts and free gifts: Its plan to sell DOCOMO sim card free or with minimum charges to promote sales is very popular among youth. It provides free sim card or minimum charges with the talk value of 50 rupees or more. Value added Services: TATA DOCOMO do partnership with Gemalto, the world leader in digital security. Gemaltos offering will help further liberate customers from remembering complicated codes and configuring services each time a user changes his mobile handset. With services located on the SIM, the user can easily browse through his service menu and launch the service on his handset with a simple click. TATA DOCOMO subscribers benefit from innovative services including mobile banking, mobile chatting and information on demand, through a user-friendly interface. They can also customize their mobile phone with wallpapers and ringtones, and enjoy games and infotainment. Users are offered to choose between Hindi and English when activating the service DOCOMO provides many VAS to its customers to update them and give them valuable information like stock market information, weather, news and many others. TATA DOCOMO Unveils New Offers For MNP Tata docomo provides Mobile Number Portability by which, you can shift to another operator of your choice without changing your old number . Tata Docomo tie with many mobile companies to promote sales Samsung Galaxy is a cutting edge Smartphone, featuring a 3.2 AMOLE full touch screen and 7.2 Mbps HSDPA and Wi Fi connectivity, providing users access to Googleà ¢Ã¢â‚¬Å¾Ã‚ ¢ Mobile services and full Web browsing at excellent speeds. Tata DOCOMO Combo offer gives customer at a discount price with 6 month postpaid subscription free Events and experience Mirchi Activation and TATA Docomo present Talent Ekdum Loaded Radio Mirchi along with TATA Docomo organised the unique talent hunt contest titled Talent Ekdum Loaded that culminated with a grand finale on October 12 at Oberoi Mall in Mumbai. The contest was held in 36 colleges and eight malls across the six cities of Mumbai, Pune, Aurangabad, Kolhapur, Nashik and Nagpur. The event was managed by Mirchi Activation. The main objective of the event was to provide a platform for the youth to showcase their talent Tata DOCOMO introduces customer outreach service Live Chat TATA DOCOMO has introduced a unique customer outreach service-Live Chat. The Live Chat service is a first-of-its-kind endeavor in the Indian telecom industry, aimed at ensuring prompt customer service as a key differentiator for Tata DOCOMO. The service will take care of all post-paid and prepaid queries, requests and complaints through the Live Chat option. Tata DOCOMO sponsors Mumbais Twitter festival Mumbai Twestival is an event where tweeps (people who tweet) from Mumbai and around can get together to celebrate the festival and support a local charity organisation which is selected by the tweeples. The noble cause for which the Mumbai Twestival is held is: Help a Child, where the tweeples will aim to provide scholarships to meritorious students who cannot afford the increasing cost of education. The aim is to provide the charity a platform on Twitter to spread awareness and raise funds for the cause. TATA DOCOMO sponser ODI T20 CELEBRITIES ENDORSEMENT AALU ARJUN @ TATA DOCOMO: Allu Arjun came to the Tata Docomo Store at Madhapur to give away prizes to a contest in association with Vedam. Allu Arjun gave the winners a music CD of Vedam signed by him SOHA ALI KHAN @ TATA DOCOMO STORE RANVIJAY AND POOJA CHOPRA @ DOCOMO STORE Tata DOCOMO organized more events Public relation and publicity DOCOMO maitaining their interactions with customers through social media like twitter, orkut , facebook, my space,youtube,HI5,etc Beyond the day to day and one-on-one interactions with our fans and followers, Tata DOCOMO has also launched consumer engagement programs with a heavy social media angle. This has helped us build repeat engagement points with a large number of our fans. Response from customer QUES 2: Which promotional methods must company emphasize and why ANS 2 The company must emphasize on sales promotion because there are some flaws I found in promotional strategies: RETAILER SIDE: Retailers are emphasizing on selling multi brands products. Few retailers are focusing on only one brands who provide them rewards and incentives. Lack of awareness about postpaid. CUSTOMER SIDE: Maximum no of inactive customer Some customers are loyal towards one brand Customers prefer company outlay because of attractive gift Few customers are not getting proper service COMPANY SIDE: Network problem and minimum coverage 80% customer are using prepaid plan whereas 20% are using postpaid because they are not aware of postpaid tariff plan QUES 3: Suggestion on more effective alternative promotion method company can use. ANS 3 RECOMENDATION Company should make it compulsory that a separate strategies adopted to increase postpaid sales Company can reduce the call rate with in the same network night calling. Some special gift should be there for retailer to attract them for push the customer, gift for customer also. A formal meeting for the retailers to make them understand inwhich way they can earn money (monthly basis like salary). Tariff plan should be start from low rental like 50, 99 and 199 as other company offers. Unlimited CUG facility can generate more corporate customer. A separate team should be there for supervising this channel Increase network coverage: Few of customers not satisfy with net work coverage. If Tata increase more towers more customers are satisfy Increase download speed of internet: the download speed of Tata Docomo is very slow. If it increases speed of download it may increase the brand image . Concentrate on SMS tariff: No difference from the competitors SMS tariff if it made slight changes it will attract more customers Avoid black marketing of Sims by dealers: due to doing black marketing the brand image decreases More customer service centers are requiring: More customer service centers are require meeting the desires of customers.

Free Essays - Abuse in The Bluest Eye :: Bluest Eye Essays

Abuse in The Bluest Eye The Bluest Eye by Toni Morrison, is about an eleven year old girl, Pecola, who is abused by almost everyone in her life. Every day she encounters racism, not just from the white people, but also from the African American people. In her eyes, her skin is too dark, and the color of her skin makes her inferior to everyone else. The color of her skin makes her think that she is ugly. She feels that she can overcome this if she can get blue eyes. Pecola thinks that if she can be like the blue eyed Shirley Temple, everyone will love her. Pecola wishes to have blue eyes because she feels they will make her loved and accepted by the people in her life. Pecola is abused almost by everyone in her life. One day, she goes to Geraldine's house. Geraldine is a middle-class African American woman. Junior, Geraldine's son, harasses Pecola by throwing his cat around and eventually kills it. When Geraldine walks in, she says, "Get out. You nasty little black bitch. Get out of my house"(93). Geraldine thinks that her son does not kill the cat. She trust him more than Pecola. Pecola thinks that Geraldine called her "nasty" because of her appearance, dark skin. Also, calling an eleven year old girl a "bitch" is like killing committee a crime. A little girl does not really know what that word means, but she know it's horrible. Being called a "black beach", by an African American person hurts even more than being called by a white person because they are the same race. They go through the same types of things because of their skin color. They are suppose to support each other. This makes Pecola feel more ashamed of herself and want to change her appearance to be accepted and trusted by Geraldine's . Her family treated her the same way. Pecola's dad raped her. Mrs. Breedlove, her mother, did not pay attention to her. One day, Pecola decides to visit her mom at work. Mrs. Breedlove was a nanny for this white girl. Pecola accidentally knocks over a blueberry pie. Mrs. Breedlove says, " Crazy fool... my floor, mess... look what you... work...get on out. Hush, baby, hush. Come her. Oh, lord, look at your dress.